White Label

Your Brand on a Proven Calling Platform

Give your customers a guided calling workspace that looks and feels like your own product, without building one.

Three Tiers

Choose How Much of the Brand Is Yours

Standard

Call Caddie by SGO

Call Caddie branding with your workspace logo and colours. Included with every plan.

Co-Branded

Powered by Call Caddie

Your identity up front, with a discreet Powered by Call Caddie attribution. Included in the Call Caddie plan.

Full White Label

Entirely Your Product

Your product name, logo, favicon, browser title, login, theme, custom domain and selected email and help branding. Available with Enterprise and partner agreements.

Details That Matter

Speak Your Customers' Language

Rename everyday concepts so the product matches how your customers work. Internal identifiers never change, so reports and integrations keep working.

  • Lead, Prospect or Contact
  • Company or Account
  • Opportunity or Deal
  • Appointment or Consultation
  • Rep, Agent or Adviser
  • Custom domains with ownership checks and automatic TLS

Legal identity stays where required. Provider and legal details remain visible wherever contracts or the law require them.

Talk to Us About Partnering

Tell us about your customers and how you would like to sell. We will walk you through the reseller and white label options.